BORN IN ITALY, Enjoyed WORLDWIDE.

IT ALL
STARTED WITH A Dream

Entrepreneurs Marco Trapani and Manuela De Florio had a dream: to allow the world to enjoy the taste of real Italian gelato.

Their inspiration came from the little things that make life sweeter, such as enjoying a frozen treat on a scorching summer’s day, bonding over good food and sharing honest, simple pleasures with loved ones.

As true gelato enthusiasts, they wanted to create a product that encapsulates those precious everyday moments in an original, refined and unmistakably Italian way.

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THE BIRTH OF text-image

Fueled by their passion for high quality, natural food, in 2011 they founded FLOR - a high quality artisan gelato made from the finest natural ingredients.

That same year, the first FLOR gelato parlor was opened in Rome and quickly became popular with locals and tourists alike.

Today, FLOR is a favorite amongst gelato devotees worldwide - from Europe and South America to Middle East and Asia, and continues to expand its international presence.

Staying true

TO OUR ROOTS

The passion for gelato is deeply rooted in our DNA. Since the very beginning, our vision has been to offer a high quality product that blends tradition and innovation.

We love to get creative and source exotic ingredients from all corners of the earth to develop new flavors. At the same time, we are proud to call Italy our home and to be able to offer an authentic experience to our customers across the world.

As our slogan “Born in Italy, enjoyed worldwide” suggests, we remain loyal to our heritage while maintaining a global mindset.

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Featured

FLAVORS

With more than 100 flavors on offer, we have something for everyone’s taste.

From traditional favorites like Vanilla and Milk Chocolate, to unique flavors such as Panettone and Cherry Meringue, our frozen treats made with fresh, natural ingredients are sure to delight your palate and sweeten up your day.

EXPLORE

MADE WITH Passion

All of our products are made fresh daily on premises.

We put a lot of love and care into making our gelato from scratch and keeping our quality standards high.

ONLY Fresh
INGREDIENTS

When it comes to our products, there’s no room for compromise. Only the finest, 100% fresh ingredients will do.

We select every single raw ingredient from suppliers who share our commitment to healthy food.

ITALIAN WITH A Twist

Our gelato is made using traditional Italian methods and proven recipes.

Fancy something a bit different?

We offer a wide selection of out-of-the-box flavors to tease the palate.

Gelato

IN JARS

Specialty

DESSERTS

Believe it or not, there’s more to life than gelato. Our menu features a selection of complementary seasonal products – homemade biscuits, crepes, brioche, waffles, milkshakes and other tasty desserts.

Are you a coffee lover? You can order the world’s finest illy coffee in all of our stores.

EXPLORE

BORN IN ITALY, Enjoyed WORLDWIDE.

A TASTE OF ITALY RIGHT HERE

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Italy

ROME

Via Cavour, 337

 

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SERBIA

BELGRADE

Kralja Milana 31

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BRAZIL

RIO DE JANEIRO

Rua Visconde de Pirajà 44 – Ipanema

 

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U.A.E.

DUBAI

Aquaventure Atlantis Barracudas

 

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U.A.E.

DUBAI

Aquaventure Atlantis Shark Bites

 

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QATAR

DOHA

B Square Mall

 

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QATAR

DOHA

Doha Downtown Hotel

 

 

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LEBANON

BEIRUT

City Mall

 

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LEBANON

BEIRUT

Hamra Street

 

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SPAIN

SAN PEDRO DE ALCANTARA

Calle Avila, Urb. GUADALCANTARA ed.3

portal. n.2

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ITALY

ROME

Via Orso Maria Corbino, 25/A

 

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U.A.E.

DUBAI

Aquaventure Park Poolside

COMING Soon

CHENGDU

New Opening in Chengdu,
China.

OSAKA

New Opening in Osaka,
Japan.

RIYADH

New Opening in Riyadh,
Saudi Arabia.

BARCELONA

New Opening in Barcelona,
Spain.

MIAMI

New Opening in Miami,
USA.

STORE LOCATIONS

… in real gelato made from fresh ingredients

…in living life to the fullest and savoring the moment

…in Sunday evenings spent with friends, cones in hand

…that a mug of hot chocolate keeps the winter blues away

…in putting passion into everything you do. Always.